June 21, 2022
I am a great fan of Muhammad Ali. Rightly considered one of the greatest boxers of all times!And also a shining example of branding genius–one who knew how to jab and punch powerful soundbites to the media people asking for it. Remember, ‘float like a butterfly, sting like a bee!’ The first time I heard it, it
June 9, 2022
This illusion puzzle contains one of the most crucial communication lesson.s Startup founders as well as established marketers make this mistake.
June 7, 2022
There is a reason creativity and ideas are symbolised by a light bulb! The moment in which we receive that creative hunch, or the AHA, is surely exciting. It’s an experience that we all toil for. As a creative person we feel blessed…In those moments late at night, or in a crowded airport when the idea
May 22, 2022
Got stuck? The deadline pressure blocking the flow of ideas? Try this simple hack:–Write down your problem, or the brief for the given task. That’s simple, isn’t it?–Now, write down some bad ideas. I mean, seriously bad ideas. So, if our brief is: How to make a better presentation? Here are some bad ideas– –Whatever presentation we make must
March 29, 2022
Let me make a confession, today! I used to sleep and snore during work hours. I believe sleep and trance states help us incubate and create better ideas. I not just believe, practised it in my high pressure advertising job as well. To give you an idea, in my ad agency at Mumbai, there was a special section
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