Air New Zealand’s Xmas commercial is brilliant. We see Santa going digital. He notifies all the naughty kids in the world. And the commercial shows how these kids respond to make it the nicest Christmas ever.
Continue readingFortune magazine is supporting the idea that doing good to the society is not a charity, it can generate profits too. And they recognise companies which demonstrate this philosophy. It’s interesting to note that Fortune recognizes India’s Jio as the top entry in its Change The World List published in September 2018. We in India don’t see […]
Continue readingAll ideas are not equal. While most business ideas struggle to gain traction, some ideas are cool business ideas! These ideas are triggered by some real life experience. While most other people accept inconveniences of life some entrepreneurs and innovators respond with a cool solution. They see an opprtunity where others only see a problem. Enjoy […]
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CEO’s keep talking about innovation. There isn’t any game without it they say. But there is no clarity on what this new elephant in the room is like?So, what exactly is innovation? What does innovation mean?As a corporate creativity blogger, my focus is not on the academic definition. Here I am explaining the idea of […]
Continue readingI discovered this picture on Twitter, and it was getting viral like crazy. Because what looks like a crow is actually a cat. I scratched my head a lot, and then my daughter joined in. She saw the cat!This is a good metaphor for ideas hiding in plain sight. While everyone sees the obvious, a […]
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Recently we saw a shocking video of a man brandishing gun at one of the five star hotel in Delhi. It was horrifying that such a thing can happen in the capital, but some people felt even more offended to see him in the pink pants. What kind of a man wears pink pants? They […]
Continue readingCreative-culture is often the most important factor in an artists growth. Creativity flourishes in an open environment. When different cultures meet and greet each other. Let me share with you a fine example. Recently I saw a video of British singer Tanya Wells singing a beautiful rendition of ‘Aaj Jaane Ki Zid na Karo’. If you don’t […]
Continue readingHere is a great example of creative thinking. An ATM machine dishing out modak rather than money. And now scratch your head to think what all is possible? Because these machines may be known for giving out money but actually they are a mechanism which pushes out things when given instruction through buttons. With a little […]
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Babe Ruth is an inspirational figure, but yet, what he is doing in a creativity column? Because, the moment I saw this quote from him, I knew it is apt for us creative people even more. This message tells me to be ready for today. To be as excited about our art and our work as we […]
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