June 21, 2022

I am a great fan of Muhammad Ali. Rightly considered one of the greatest boxers of all times!And also a shining example of branding genius–one who knew how to jab and punch powerful soundbites to the media people asking for it. Remember, ‘float like a butterfly, sting like a bee!’ The first time I heard it, it

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June 7, 2022

There is a reason creativity and ideas are symbolised by a light bulb! The moment in which we receive that creative hunch, or the AHA, is surely exciting. It’s an experience that we all toil for. As a creative person we feel blessed…In those moments late at night, or in a crowded airport when the idea

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May 22, 2022

Got stuck? The deadline pressure blocking the flow of ideas? Try this simple hack:–Write down your problem, or the brief for the given task. That’s simple, isn’t it?–Now, write down some bad ideas. I mean, seriously bad ideas. So, if our brief is: How to make a better presentation? Here are some bad ideas– –Whatever presentation we make must

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March 29, 2022

Let me make a confession, today! I used to sleep and snore during work hours. I believe sleep and trance states help us incubate and create better ideas. I not just believe, practised it in my high pressure advertising job as well. To give you an idea, in my ad agency at Mumbai, there was a special section

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