Pantone’s Colour Of The Year 2023: Viva Magenta!


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March 13, 2023

Today I came to know a new thing. Rather late. Every year Pantone announces a colour of the year. The colour that expresses the aspirations and realities of our times.

And this year it is PANTONE 18-1750 Viva Magenta! 

Because it is an expression of our times, isn't it obvious that colour is created with the help of AI.

Pantone is an industry authority and trendsetter in colour. So, if you find Viva Magenta around you, or come across it now, don't be surprised. 

Pantone describes Viva Magenta 18-750 as brave and fearless! If you wish to stand out, do experiment with it.

To know more, do visit:
https://www.pantone.com/articles/color-of-the-year/what-is-viva-magenta

About the author 

Puneet Bhatnagar

Puneet Bhatnagar, popularly known as Creative Punito--is a business innovator. An expert on SME business growth. He is a well-known creativity and innovation trainer, author, columnist and storyteller.

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