I believe in the power of ideas, that ideas can create wealth and well being.
The 'Elliot 4 Water' is a brilliant example.
The concept is simple. And that's where lies the power. It evokes that powerful question, why no one thought of it before?
The Creative Concept:
We all engage in searching on the net. But what if our searching makes safe drinking water for people in developing countries?
The Elliot 4 Water donates 70% of its profit for bringing safe drinking water for the poor. Which means every time you search it creates a drop of water for someone on the planet.