What Is Brainstorming?

Brainstorming is a group idea generation technique.

It is a creative thinking method with a certain structure to it.  And so, it is specially suited for corporate environments. It gets good results in a small group of 3-9 people. 

Alex Osborn devised this technique to get people 'out of the box.'

He understood the crux of the idea-generation process. People are afraid, when they express their ideas they are worried and conscious that other people will judge them. So they only say things which are safe, tested and can't be challenged.

This tendency becomes the barrier to fresh thinking.

Brainstorming is a fun technique that takes away this pressure by its 2 stage structure.