December 23, 2021
Just now I finished my last article for this year, for my Sunday Column in a Hindi newspaper. It’s completion of the 7th year for this column. 52 articles a year, week after week, now amounting to about 350 of them. When I started, I had a career in advertising behind me. As a copywriter,
July 22, 2021
There is a story about Einstein, that he handed over the previous year’s question paper to his students. Imagine students’ perplexed expression in the examination hall. Because generally students ignore the last year’s questions, thinking these won’t be repeated. And when the students pointed this, Einstein gave them the finest answer one can expect from geniuses like
July 16, 2021
The promo video by Olympics committee–Stronger Together, evoked a sense of hope in me. It has a special significance in these pandemic times. There are important messages for we creative people in this video message.Like–Progress isn’t forged in shadows!We all kept our chin up through the pandemic. And it still is here. The possibility of
July 15, 2021
Creative minds in advertising always stretch their imagination. Especially when it comes to product demos they go to the extremes. Now, with the advent of technology every single day, we see new avenues opening up for the creative teams. UK’s EE Network has made one such demo. Imagine Lucifer series’ star Tom Ellis, 250 KM away
June 25, 2021
I am a big fan of meditation and silence for improving my creative work. When the chatter of the conscious mind stops, the inner creative mind gets a chance to express itself. Rather, we can say, when the chatter stops we can hear the insights presented by our subconscious mind. About 70% of my ideas appeared
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