Yes, The Most Crucial Branding Secret Is Hidden In This Picture!


  • Home
  • /
  • Blog
  • /
  • Yes, The Most Crucial Branding Secret Is Hidden In This Picture!

June 9, 2022

Are you a startup founder pitching to investors? Or a marketing manager evaluating the campaigns presented by your ad agency?

In either case, keep this picture in front of you all the time. It will remind you not to make the mistakes that many marketers make.

Let's talk about this image, why it is so interesting...

It is an illusion puzzle. You can see the tiger bold and clear.

The challenge is to find the hidden tiger in the picture!

Have patience, some people claim this is one of the most difficult illusion puzzles to solve.

Take a pause here and look for the hidden tiger. And once you find it, click the below and discover the communication secret I am hinting at.

Click Here For The Communication Secret

If you found the ‘hidden tiger,’ congratulations!

And if you can't, here is the clue —Look closely to the stripes of the tiger. You will find the ellusive--Hidden tiger

And that’s the communication mistake I am talking about!

The mistake that business people make so frequently.

 
  • They try to be clever and hide their real powerful benefit in their ‘creative’ campaigns. Especially the funded startups do it again and again.

    They feel, this way, they will come across as a big brand. A grave mistake, because those established brands are already known to their consumers. Their benefits and use-cases are clear.

    The communication challenge of the bigger brands are different, they are just underlining the impressions already imprinted on the consumers’ mind...While the startups must convey who they are with certain clarity.

  • The other mistake, businesses bury their powerful benefits deep in the communication copy. What should be a bold headline, remains hidden in a clutter of benefit list, or a bullet point.

    When we look for such instances and put the potential winners bold and clear, the engagement level and the conversion ratios go up like magic.

    In one particular case, we replaced vague, high-sounding statements on website sliders with real benefits..And the qualified leads increased by 300%.

    So keep this picture of hidden tiger on your desk. It will remind you of these mistakes which decreases the power of communication.
 

About the author 

Puneet Bhatnagar

Puneet Bhatnagar, popularly known as Creative Punito--is a business innovator. An expert on SME business growth. He is a well-known creativity and innovation trainer, author, columnist and storyteller.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Puneet Bhatnagar

People often say, a photograph doesn't lie. But that itself might be a lie.Because, the moment a photographer puts his frame on an ordinary thing, ignoring thousands of other ordinary things, it becomes extraordinary. At any given point, there are thousands of frames leaping up at the photographer. Say, in a garden there is green grass with dew drops shining on the tip. And at the same time on a branch an

Read More

Creacos

Does creativity have any bearing on your success? Can creative thinking help you earn more money, get you a promotion or empower you to promote a new business? Often people make fleeting statements about it. In a recent WhatsApp chat someone posted: Creativity will make you prosper, help you live a happy life...and many such things. I felt amused. If it was so, why are so many artists and writers

Read More

Puneet Bhatnagar

This is the story of a Creative Director from the advertising industry. Who meddled into scriptwriting for a time. And simultaneously began training and coaching advertising agencies. Someone suggested he should train corporates, and that led him to an event organised by MTHR Global (More Than HR): A group of HR professionals who convene some fantastic events, introduce the HR professionals to new concepts and create a great opportunity for

Read More

Get in touch

>