Indian Folk Artist Creates Covid-19 Awareness Through Her Art!

  • Home
  • /
  • Blog
  • /
  • Indian Folk Artist Creates Covid-19 Awareness Through Her Art!

June 4, 2020

Communication has been proved the best weapon against Coronavirus till now. When it started, the sense was, it has nothing to do with us. We thought it was China-centric and blamed it on their eccentric habits.

But then it became real. 

All agencies, from Government to corporates got into the act. But yet the common people had a feeling that only those who went abroad would be affected: Rich men's disease, they called it.

So, it was important to press the need of social distancing and sanitising. While the government communication was effective, it was mundane. 

Our folk artists gave the message a boost with their traditional art forms.
I came across a performance video of Patachitra artist Swarna Chitrakar. Patachitra means: A sstory on the cloth canvas. It is a scroll with the story depicted on it. And the artist sings and narrates it to the audience. A great audio-visual medium with human interaction.

These Patachitra focus on stories from Indian mythologies. Swarna used the same technique and converted the Coronavirus into a Daanav, a red devil!

And she sang the message with such passion that even if we don't understand her language we feel it.

To me, it is the most genuine message about Coronavirus awareness.

About the author 


Puneet Bhatnagar is a business innovator, creativity and innovation coach. He is a columnist and author who writes on creativity and innovation. He has trained 1000's of people from all walks from life--From CEOs, CFOs, R&D experts, Engineers, Marketing and Advertising experts, News editors...And combat fighters too!

Leave a Reply

Your email address will not be published. Required fields are marked

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Wood furnishings has one thing very organic about it. There is this sense of heat, of nature as well as of style that could be
    be found in hardwood furnishings. Hardwood is actually birthed from the earth.

    It feeds the fire, breaks down in to drafts and also ashes away.
    It is actually very near to the human existence in the world.

    Might be actually that is actually why it reverberates a lot along with
    our team. When you touch an abundant mahogany workdesk,
    may be that is why you still obtain that cozy emotion.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Get in touch