Highlights:
Creative-Mindset training.
The major difference between innovation success and failures.
This training program is specially created for marketing and sales teams.
a focused view of importance of creativity for marketing and sales function.
Specially designed for organisation with Innovation as a core value.
The training is led by a creative genius, an advertising and branding expert who understands the marketing as well as innovation inside-out.
The Marketing Innovation Machine is especially designed for the marketing minds. The truth is, inputs for many successful innovation and future products come from the marketing teams. If you are serious about achieving the competitive advantage for the organisation this training program is a must.
Who Must attend this training programme?
This is a sought after training programme for sales and marketing teams, but R&D experts too can learn a lot through this program. We highly recommend it to them. Even engineers who have gone through other engineering training programs learn and appreciate this marketing led approach.
The Training Delivery:
Idea Generation And Idea Development Training
At Creacos, we have modeled the creative geniuses. And marketing innovators like Edison, Ford, Steve Jobs! We studied their marketing approach and then distilled it in a step-by-step system for corporate managers. The special focus here is 'Value Addition Through Marketing Innovation'.
The emphasis is on an innovation mindset. We learn through customer-centric exercises, understanding different point of views and successful case studies.
This is the most comprehensive marketing innovation training will come across.
Training Approach:
2 days of high intensity, hands-on idea generation and idea development training with a passionate trainer who is cracking ideas in real life situations for last 20 years!
Participants will learn:
- Tips and techniques to create ideas. Our idea multiplication system.
- Recognizing creative opportunities all around us.
- Discovering hidden gems in work place and working with vendors, partners.
- Improving products and processes.
- New product ideas.
- Expressing the ideas well.
- Finding out pain points and creating solutions.
- Innovation directions and using them.
- Breakthrough marketing concepts.
- Gaining the competitive advantage through power of ideas.
Delivery Mechanism:
- Guided visualisations. Specially created for this workshop. Helps participants to get in touch with their deep creative resources.
- Creative games. Getting the big picture while having all the fun!
- Audio visual presentations. Power packed learning in a short time.
- Specially created software. These will help participants to carry the workshop learning into real life.
- Successful case studies. Learning from real life. The creative strategies used by successful people in all ages.
- Metaphors and stories. The subconscious frames of learning.
Training Leader:
Puneet Bhatnagar
Creative Consultant and NLP Modeler
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punito@thecreativitymission.com