Digital-Oxygen Leads Reliance To The Top Of Fortune List!

Fortune magazine is supporting the idea that doing good to the society is not a charity, it can generate profits too. And they recognise companies which demonstrate this philosophy.

It's interesting to note that Fortune recognizes India's Jio as the top entry in its Change The World List published in September 2018.

We in India don't see Jio as a do-good enterprise. It is a pure market disrupting idea if you ask any of its users. Better if you ask the business competition. 

So, when I saw Jio on the top of list, even ahead of Merc's business idea to address a grave problem like Ebola disease, I was surprised.

Why Fortune magazine thought Jio is such a big deal?

As per their introduction:

The Internet is such an integral part of our life today that United Nations declared the access to internet as a basic human right in 2016.  

And Jio has done the most to make this digital-oxygen reach the most number of people. It's true. Before Jio data was expensive. One had to pay a few hundred Rs to get paltry 1 GB of data. That too was 2G. Jio has made data cheap for everyone. The competition had to drop their prices and it has sure made a big mark on the number of people on the digital network. 

If we see it as a disrupting move by a late entrant in the business, that's one way of looking to it. But this data-accessibility for all has given everyone a chance to participate in the new world of technology.

Let's congratulate Jio for this achievement.

The access to internet is a basic human right: United Nations.  

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Puneet Bhatnagar is a business innovator, creativity and innovation coach. He is a columnist and author who writes on creativity and innovation. He has trained 1000's of people from all walks from life--From CEOs, CFOs, R&D experts, Engineers, Marketing and Advertising experts, News editors...And combat fighters too!

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