The Creative Eye!

Not every innovation needs to be disruptive and game-changing!
Some of them can make life easy and that's important too.

The big eye needle by designer Woo Moon-Hyung is one such innovation. It's really important for a special reason. We all have gone through the pain. It's really difficult to put thread through a needle eye. And yet, no one thought of it from time immemorial.

Moon-Hyung's focused his attention there and solved it. He designed the needle in such a way that the back part of the needle ( With the eye) is elastic like a spring. When you press it with the finger, it widens. And it's easy to put the thread through.

This brilliance got him numerous awards. iF design award / concept 1,000 euro prize /Reddot design award /

It brings on our faces a smile! And that's a big award in itself, isn't it?


Puneet Bhatnagar is a business innovator, creativity and innovation coach. He is a columnist and author who writes on creativity and innovation. He has trained 1000's of people from all walks from life--From CEOs, CFOs, R&D experts, Engineers, Marketing and Advertising experts, News editors...And combat fighters too!

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