Persuasive Storytelling: Business Boosting Stories

By Creacos

November 23, 2017

storytelling in action



Storytelling as a business tool. 

​Persuasion principles and their application in storytelling.
​Art of creating stories for better communication.

Use of metaphors for creating organisation-wide culture change.
Consumer behavior and storytelling.
Making your stories memorable.
Emotions and hot buttons.
Art of delivering the core message to the heart.

Led by an accomplished storyteller, creative genius, persuasion master: Puneet Bhatnagar.

Even great ideas need support. What seems plain and simple to an ambitious CEO, or, a creative visionary, is lost on the audience. Because the audience are not as involved with the new approach, they are still in the old box, thinking through old paradigms.

Sometimes the ideas are complex and need explanation before others can appreciate them. 

Your Business Boosting Story is a unique creativity training program for senior leaders and idea-champions in the organisation. It provides them with tools and techniques to express their ideas with clarity of purpose. It goes beyond the statement of ideas and shows the participants how the emotional factors play a vital role in success and failure of idea implementation.

This is a powerful communication model based on Neuro Linguistic programming, hypnosis, consumer behavior, and human motivations. We also add storytelling secrets of Hollywood film makers and the tribal shamans to make it the most powerful business-storytelling programme. 

Who Must attend this training program?

This training is a must for all leaders. CEOs, CFOs, CXOs. Also project leaders, marketing leaders, innovation leaders and idea-champions in organisation. It is a must for HR managers who are involved in change management, and sales people who are promoting new concepts and solutions to their customers.

The Training Delivery:

Story Creation And Presentation for business objectives

We have modeled some of the best storytellers, and have created a simple, step-by-step process of story generation. These stories works in business context. Underline the core message. And convinces the listeners to take action.

The training program focuses on story creation as well as storytelling. It will help the leaders in creating stories which will resonate with the workforce. They will also make better presentations once they understand these storytelling principles.

This is the most comprehensive storytelling program you will come across.

Training Approach:

2 days of high intensity, hands - on story generation and idea development training with a passionate trainer who is ​admired for his storytelling mastery, who is an author, columnist and storytelling mentor to many.

Participants will learn:

  • Tips and techniques to create stories, how day-today observations in life turns to relateable stories.
  • Core themes in business stories.
  • The power of symbols and metaphors in business stories, various examples.
  • Recognizing promising stories in daily work routines.
  • Tools of engaging the audience.
  • The language of empowerment and hope.
  • Non-verbal language
  • Rapport building with the audience
  • Tools of persuasion and influence.
  • Voice tonality
  • Expressing the ideas well.
  • Finding out pain points and creating solutions.
  • Presenting the ideas well

Delivery Mechanism:

  • Guided visualisations. Specially created for this workshop. Helps participants to get in touch with their deep creative resources.
  • Creative games. Getting the big picture while having all the fun!
  • Audio visual presentations. Power packed learning in a short time.
  • Successful case studies. Learning from real life. The creative strategies used by successful people in all ages. 
  • Metaphors and stories. The subconscious frames of learning.

Training Leader:
Puneet Bhatnagar
Creative Consultant and NLP Modeler


About the author

Puneet Bhatnagar is a business innovator, creativity and innovation coach. He is a columnist and author who writes on creativity and innovation.

He has trained 1000's of people from all walks from life--From CEOs, CFOs, R&D experts, Engineers, Marketing and Advertising experts, News editors...And combat fighters too!

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