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Marketing Innovation Machine
(Idea generation skills for sales and marketing professionals))
A unique module for the sales and marketing executives. The focus is on getting the 'creative advantage' through new ideas and innovations.
How to surprise the competition with unexpected. How to initiate new, game changing products and services.
Workshop Design:
Think of it as a rare blend of creative thinking, NLP and brand building principles.
We take executives out of their stressed, target oriented mindsets to a different way of thinking, where new surprises jump at them every moment.
They will realize marketing is not just a number game but a creative function with many innovations and opportunities.
The innovative streak will cut through all functions of marketing. Understanding consumers & distribution channel too.
It’s total fun! Behind this fun filled party is a powerful
structure: Our 'Thinking through the sphere’ system will make them sit up and see the innovations happening all around them. It will inspire them to create their own ideas.
This approach is a distillation of over 20 years of hands-on creative practice under tough deadlines. The programme is designed by a mind-coach with an in depth experience in advertising and brand building.
Give your marketing and sales team a unique experience. It will help your organization grow in many more ways.
Participants will learn:
Chnaging dynamics of customer-company relationship.
New media and it's impact on consumer decision making.
Inspiring marketing innovation case studies.
How marketing paves the way for new product innovations.
How marketing communication and advertising can be used for better ROI.
Creating practical ideas for real life solutions.
They will work with a matrix which will help them to use these tools in their work life.
Who should attend:
Sales and marketing executives.
Brand planners.
Duration:
1day (8 Hrs)
Workshop leader:
Puneet Bhatnagar
Creative Consultant and
NLP Modeler
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