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Digital Advantage
(Mastering the new media for competitive advantage)
Everyone is talking about the digital media! But how to use it for business success? That's the real question.
In this workshop you participants will learn exactly that.
It's a powerful blend of social media, search engine optimisation and consumer behavior secrets.
We share tips and techniques to use some of the most prominent social media networks like Linkedin, Facebook and Twitter.
Plus some of the authority websites not even heard of.
It's not just about tips and techniques, a paradigm shift is happening in the business world and we will show how to use it for creating an advantage in the market place.
Participants will learn:
Understanding the paradigm shift:
Changing customer-company dynamics.
Word of mouth to word of mouse transition.
'Ongoing conversation with the customer' model rather than the 'buzz' creation.
The new media and its role in influencing consumer's decision making cycle.
Using the new Paradigm:
Connecting with the customers.
How to make sure prospective customers 'discover' us rather than the competition when they do their search.
How we can discover targeted customers/ prospects in the digital world.
Recognizing influencers on the digital map. Connecting with the influencers.
Using digital media to research upcoming trends.
Creative Advantage:
Creating inroads into the hearts and minds of customers/ experts/opinion leaders
through digital media properties to dominate the market place.
Introduction to Predictive Analysis and it's implications for the organisation.
We will share our own matrix which will help participants to use these tools in their work life.
Who should attend:
Sales, Marketing and brand planning executives.
Duration:
2 days
Workshop leaders:
Puneet Bhatnagar
Branding expert,
NLP Modeler
Anurag Purohit
SEO and Social media expert. | 
