Creativity Boosters: Cafe Improves Creativity!

  • Home
  • /
  • Blog
  • /
  • Creativity Boosters: Cafe Improves Creativity!
Cafe environment improves creativity

June 25, 2021

I am a big fan of meditation and silence for improving my creative work. When the chatter of the conscious mind stops, the inner creative mind gets a chance to express itself. Rather, we can say, when the chatter stops we can hear the insights presented by our subconscious mind.

About 70% of my ideas appeared this way. Mostly early in the morning at 4.30 am. These are insights that pop up to us in full clarity because there is nothing else to compete for attention. No deadlines, no managers pressing us with mundane pie charts and calling it the breakthrough insight. 

Just me and my cup of hot tea, as I write down fiercely the stuff that my inner mind whispers out. 

But a research by British Columbia university suggests, a little bit of ambient noise is conducive to creativity. Rather than total silence the noise levels in a café is supposed to be good for creative work.

Really? I had my doubts.

But then, it's always better to entertain the other point of view. I asked myself, there must be a reason creative people meet so often in a café? And many writers like to write in restaurants and cafes, Hemingway being one of them. J.K. Rowling, too. 

The logic behind this study suggests, a little bit of distraction in the background helps in the creative process. The buzzing conversations in a café and the clinking crockery sounds make it perfect for the mind engaged in creative work.

Now, I found train journey helpful in creating ideas. But café in these times of pandemic is a big NO!

So, I experimented with the next best thing. And created the cafe ambience in the house.

Don't be surprised, there are apps which helps you create café like atmosphere. I took my hot cup of coffee and plugged the earphone in. I chose a café track with a band playing. And it really felt good. Better than the relaxing sea wave and waterfall sound streams.

I recommend, you play around with this trick. Find out the right café ambience track for yourself. Or, change the café often if you wish to change things.

While waiting for original, insightful ideas I still prefer my early morning silent zone. A café atmosphere helps when you are working on ideas already in your head. It takes you in a zone where expanding ideas, adding layers to them feels natural. 

Here is one such Coffee Shop Background Noise Generator!

Feeling alone working at home? Try Coffee shop noise generators! #Cafe #Creativity

Click to Tweet

About the author 


Puneet Bhatnagar is a business innovator, creativity and innovation coach. He is a columnist and author who writes on creativity and innovation.

He has trained 1000's of people from all walks from life--From CEOs, CFOs, R&D experts, Engineers, Marketing and Advertising experts, News editors...And combat fighters too!

Leave a Reply

Your email address will not be published. Required fields are marked

This site uses Akismet to reduce spam. Learn how your comment data is processed.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}


Today I came across an interesting fact.The first ever TV commercial aired on 1st July 1941.During the interval between a baseball match between the Brooklyn Dodgers and the Philadelphia Phillies.A 10 second commercial. Simple. Just the Bulova watch on the screen. And an announcement--America runs on Bulova watches!A reminder to all of us that historic moments need not be dramatic. Big ideas start small.  

Read More

Puneet Bhatnagar

Today I came to know a new thing. Rather late. Every year Pantone announces a colour of the year. The colour that expresses the aspirations and realities of our times. And this year it is ​PANTONE 18-1750 Viva Magenta!  Because it is an expression of our times, isn't it obvious that colour is created with the help of AI. Pantone is an industry authority and trendsetter in colour. So, if

Read More

Puneet Bhatnagar

Creativity TechniqueRead the newspaper and capture interesting tidbits you come across. It will stimulate your thinking and will become a trigger point for future explorations.When we think of a newspaper, the headlines are mostly about political happenings. Or some major events. These could be strikes, earthquakes, some kind of summit or marketing event. But if we get on the inside pages, we come across interesting facts, figures, and concepts.Many interesting bits

Read More

Get in touch