Creative Notes: I Have Something To Say!

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Creativity is important in 21st century

May 4, 2021

Google is a company I highly admire. Especially with what they do to their logo. While other companies treat their logo as sacrosanct. Google play with it so frequently. They have a point of view. An opinion on things happening around the world. And they express it.

Sometimes I feel, Google is more in tune with the local culture than many Indian brands. 

Here is another example from them. Their logo with a mask.
The message is:
Get vaccinated and wear masks to save lives.

But on another level, the message is:
Be creative, be playful, keep the creative flame alive!

Creative Notes By Creative Punito

Google logo with a mask

About the author 


Puneet Bhatnagar is a business innovator, creativity and innovation coach. He is a columnist and author who writes on creativity and innovation.

He has trained 1000's of people from all walks from life--From CEOs, CFOs, R&D experts, Engineers, Marketing and Advertising experts, News editors...And combat fighters too!

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