September 26, 2017
Everyone talks about getting out of the box.
They say, "Think out of the box! There is no space for the old thinking in the new world!"
CEOs urge, "Think creative, forget the past. Let's think out of the box!"
But before we get out of the box, shouldn't we ask ourselves: What box?
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What Box?
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Creacos
Today I came across an interesting fact.The first ever TV commercial aired on 1st July 1941.During the interval between a baseball match between the Brooklyn Dodgers and the Philadelphia Phillies.A 10 second commercial. Simple. Just the Bulova watch on the screen. And an announcement--America runs on Bulova watches!A reminder to all of us that historic moments need not be dramatic. Big ideas start small.
Puneet Bhatnagar
Today I came to know a new thing. Rather late. Every year Pantone announces a colour of the year. The colour that expresses the aspirations and realities of our times. And this year it is PANTONE 18-1750 Viva Magenta! Because it is an expression of our times, isn't it obvious that colour is created with the help of AI. Pantone is an industry authority and trendsetter in colour. So, if
Puneet Bhatnagar
Creativity TechniqueRead the newspaper and capture interesting tidbits you come across. It will stimulate your thinking and will become a trigger point for future explorations.When we think of a newspaper, the headlines are mostly about political happenings. Or some major events. These could be strikes, earthquakes, some kind of summit or marketing event. But if we get on the inside pages, we come across interesting facts, figures, and concepts.Many interesting bits